Our story

Built to help 

people Live Better

BODY WISE was founded in 1989 with a powerful idea: better nutrition can create better years, better lives, and greater possibilities.


For more than 35 years, that belief has guided everything we do.
Our formulas are built with purpose; combining decades of formulation experience, scientific research, carefully selected ingredients and meaningful dosages. From formulation and testing to manufacturing and packaging, we hold ourselves to high standards because when people trust us with their health, that trust has to be earned.

35+Years of formulation
35+years of formulation experience
1M+customers since 1989
100Min products sold
Ongoingfamilies sharing Body Wise together
William F. “Bill” Farley
$4BIn annual sales 50,000Employees across his companies
Leadership

A lifetime of building. A legacy of living better.

William F. “Bill” FarleyChairman · Body Wise

William F. “Bill” Farley built his career building extraordinary businesses and his life around staying strong enough to enjoy that success.

From working-class beginnings, Bill became one of America’s recognized entrepreneurs. His companies grew to 50,000 employees and nearly $4 billion in annual sales, and he led Fruit of the Loom for nearly 15 years. Long before wellness became mainstream, Bill invested millions in fitness, nutrition and healthier living for his employees.

That philosophy found a home at Body Wise.

Since bringing his leadership to Body Wise in 2000, Bill has united his two lifelong passions: health and entrepreneurship. Under his leadership, Body Wise strengthened its scientific foundation and continued building nutrition around research, purposeful formulations and exceptional standards.

Our story

One mission. Thirty-five years. Millions of families.

Body Wise was never built to be the biggest name in nutrition. It was built to be the one families could actually trust — every formula grounded in real research, not trends.

Every formula starts in the research, not the marketing department.

Ingredients are chosen for documented, studied effects, dosed at levels that match the research behind them, and tested batch by batch before anything reaches a bottle.

  1. 1989

    The Idea

    Body Wise started with one mission, written down before the company had a single customer: deliver the best nutrition on earth to real families — and never cut a corner to get there.

  2. The Early Years

    The Standard

    While other companies chased trends, Body Wise chased standards — backing every formula with real research, sourcing ingredients studied for what they actually do, and testing every batch before it reached a family’s kitchen table.

  3. The Growth

    The Family

    Trust doesn’t scale through advertising. It scales one family telling another. That’s how Body Wise grew into a company over a million households didn’t just buy from — they passed down.

  4. Today

    The Next Chapter

    Thirty-five years in, the mission hasn’t changed. What’s changed is the scale of the family willing to carry it forward — and the leadership now committed to protecting it for the next thirty-five.

“Every great company begins with a dream. We’re not just building a company — we’re building a home.”

— Bill Farley, on why he chose to lead this mission

BODY WISE

Start Your Journey to Better Living

Discover how Body Wise can help you live stronger, longer, and better—starting today.

SCIENTIFIC ADVISORY BOARD