Our story

Built to help
people Live Better

BODY WISE was founded in 1989 with a powerful idea: better nutrition can create better years, better lives, and greater possibilities.

For more than 35 years, that belief has guided everything we do.
Our formulas are built with purpose; combining decades of formulation experience, scientific research, carefully selected ingredients and meaningful dosages. From formulation and testing to manufacturing and packaging, we hold ourselves to high standards because when people trust us with their health, that trust has to be earned.

35+Years of formulation

35+years of formulation experience

1M+customers since 1989

100M+in products sold

Ongoingfamilies sharing Body Wise together

$4BIn annual sales 50,000Employees across his companies

Leadership

A lifetime of extraordinary success. A legacy of living better.

William F. “Bill” FarleyCHAIRMAN · BODY WISE

Some people build businesses. Bill Farley builds legacies.

A visionary entrepreneur and one of America's most accomplished business leaders, Bill Farley has spent his career turning ambitious ideas into extraordinary success.
From working-class beginnings to the highest levels of American business, Bill built an empire spanning global manufacturing, fashion and consumer brands. His companies grew to 50,000 employees and nearly $4 billion in annual sales. He led the iconic Fruit of the Loom for nearly 15 years, with business connections extending into the world of luxury fashion, including Christian Dior.
His track record speaks for itself: an extraordinary ability to recognize potential, build enduring businesses and turn vision into value.

But for Bill, true success has always meant more than business.

Long before wellness became mainstream, he invested millions in fitness, nutrition and healthier living for his employees. He understood that the greatest achievement wasn't simply building wealth. It was having the health and vitality to enjoy it. That philosophy found its home at Body Wise.

Since bringing his leadership to Body Wise in 2000, Bill has united two lifelong passions: building exceptional businesses and helping people live healthier, longer lives. Under his leadership, Body Wise strengthened its scientific foundation, advancing research-driven nutrition, purposeful formulations and exceptional quality standards.
Today, Body Wise represents more than 35 years of health and wellness heritage, backed by the business experience of a legendary entrepreneur and his lifelong passion for better living. Built on science. Guided by experience. Made to stand the test of time.

PEOPLE OF BODY WISE

The people who make Body Wise, Body Wise.

Since 1989, Body Wise has been built by people who care about what goes into every package, and about each other.

They formulate, test, pack, answer your calls and show up for one another in Santa Ana and beyond. Our chairman has long believed that a healthy company starts with healthy people, and he invested in the wellbeing of his employees long before wellness was a trend. That belief is still part of how we work.

Our story

One mission. Thirty-five years. Millions of families.

Body Wise was never built to be the biggest name in nutrition. It was built to be the one families could actually trust; every formula grounded in real research, not trends.

Every formula starts in the research, not the marketing department.

Ingredients are chosen for documented, studied effects, dosed at levels that match the research behind them, and tested batch by batch before anything reaches a bottle.

1989
The Idea
Body Wise started with one mission, written down before the company had a single customer: deliver the best nutrition on earth to real families; and never cut a corner to get there.
The Early Years
The Standard
While other companies chased trends, Body Wise chased standards; backing every formula with real research, sourcing ingredients studied for what they actually do, and testing every batch before it reached a family’s kitchen table.
The Growth
The Family
Trust doesn’t scale through advertising. It scales one family telling another. That’s how Body Wise grew into a company over a million households didn’t just buy from, they passed down.
Today
The Next Chapter
Thirty-five years in, the mission hasn’t changed. What’s changed is the scale of the family willing to carry it forward and the leadership now committed to protecting it for the next thirty-five.